Brand Identity & Strategy for Growth for IT Services Company
The client is an IT Services company with focus on customers in North America and Europe, specializing in Data Annotation Services, Engineering Design Services, and Market Research Services.
Brand Strategy & Identity Definition
We have created a value proposition and strategic brand identity for the client in the first phase of the engagement using the following methodology.
- Evaluating strengths and weaknesses
- Primary and secondary market research
- Interviews with customers
- Definition of products and services, target markets, pricing strategy, and distribution
- Use of proprietary tools and processes to define Strategic Brand Identity and Value Proposition
- Defining differentiators for each key business domain
